I once heard a web developer describe throwing a website up on the internet as being "just as effective as a hand painted sign on a farm-to-market road." Sure, there will be a few people that find it. But, will the right people find it and be motivated to do something about it?
Having a website is only part of how people find you and connect with you. You have to have a "social footprint" now. You need to have your business connected through multiple mediums. You need a website, one that is content rich yet easy to navigate. You need a Facebook page. Right now, 10% of all internet traffic in the U.S. is on Facebook. This usually starts with you creating a page and inviting your friends to either "like" it or become a "fan" of the company. The key to pulling off a successful Facebook page is to NOT sell. You have to offer something of value, whether it be wisdom, coupons, discounts, or simply connection. If you are "cool," then people will like you.
Think about the creator of Facebook. His premise behind the site was to finally be "cool." The goal is share in experiences. Your "social footprint" is determined by the number of connections, both in-bound and out-bound with your organization. LinkedIn is professional networking. You join groups, or start one, in order to collaborate and contribute. You blog in order to share insights and build trust with people. You contribute first and then, once people know and trust you, then you offer a chance to buy from you.
Frank Kern, master internet marketer, says that you have to have at least four meaningful connections with a person before they feel that they can trust you. Don't expect to start a blog today and have a book deal tomorrow. Start a blog and start connecting in order to offer something of value to others. Once they have gotten tremendous value from you, then doing business with you only makes sense.
We are living in the information age. More new content is put onto YouTube every day than the "Professional Media" doles out in a week, and often more than they deliver in a month.
In order to make your social footprint manageable, it is a good idea to connect your social media accounts. By connecting your LinkedIn, YouTube, Twitter, Facebook, and Blogger accounts together (The Big 5), then when you post something on one account, it updates all of your accounts. This makes you seem significantly more active and increases your presence in each of the social mediums.
Since we are talking social connection, I would love to have you do the following...
1. Go to http://www.linkedin.com/in/murfsystemscom and check me out on LinkedIn
2. Go to www.facebook.com/murfsystems and check me out
3. Go to www.youtube.com/jojodogfish and check out my videos.
I would love to have you connect with me, like, me and follow me. After all, that's what creates a social footprint and that's what makes me "cool." :-)Connect To My Network